AD INDUSTRY NEWS
Tweet Santa and He’ll Respond From North Pole on YouTube
Santa has gone digital and is now settled happily in a virtual grotto, tweeting with good girls and boys, and posting personalized messages on his very own YouTube channel. To facilitate communication with the new era Father Christmas, Telefonica’s 02 has created the hashtag #02santa. Followers can tweet him a message that they’d like read [...]
Which Ad Image Tugs Most at Folks’ Hearts?
Let’s say, just for the sake of argument, that an advertiser was inclined to manipulate the emotions of potential customers and, as the old saying goes, “tug at their heartstrings.” Which of several images would be most likely to serve that purpose? An AdweekMedia/Harris Poll posed such a question last month, yielding the responses you [...]
Why Do Most Movie Websites Suck?
As Marketing Emphasis Shifts to Facebook, Studios Lose a Valuable Branding Opportunity Chris Thilk So many times this summer, as I’m writing one of my movie marketing campaign reviews, I’ve visited a film’s official website and come away with a single thought: “That’s it?” If you also make a habit of visiting movie websites to [...]
